Ad Using Pathos / jgrigsby1 licensed for non-commercial use only / Ethos Ad / Pathos in advertising plays a major role in persuading audiences. . Although the concept of ethos is weak it is still detectable in certain parts of the ad. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Pathos is particularly prevalent in advertising; Our teacher hasn't precise the way that we have to do the work,what i need is suggestions and guidness! .ads using ethos/pathos/logos 1) analyze a magazine ad students find an ad online, print it out, and write a one page rhetorical analysis focusing on how the ad appeals to logos, ethos, and/or pathos. In fact, many ads rely almost exclusively on it. Although the concept of ethos is weak it is still detectable in certain parts of the ad. Throughout the rest of the article, i'm going to look at each of these concepts individually. The chevy advertisement uses pathos and logos more efficient...
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